A survey by the World Wildlife Federation – Canada found that 80% of Canadians claimed they were concerned about the environmental impact of their transportation usage. However, the survey also found that almost as many Canadians would not give up their cars, even if other, more environmentally friendly travel options were available. Unfortunately, news reports concentrated on what Canadians said they would give up before hanging up their keys (junk food, credit cards, sex[?]). A more useful analysis would have involved discussing why Canadians are so unwilling to give up their cars and what incentives or disincentives would help alter automobile usage.
http://www.leaderpost.com/technology/Nation+refuses+give+cars/3045773/story.html
